Summary:- A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter" X " , to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.Responsibilities:- Developing social media content plans that are consistent with the company’s brand identity.- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.- Managing a high volume of daily social media posts.- Communicating with social media followers, including responding to queries in a timely manner.- Developing and managing social influencer programs and attending social influencer events.- Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.- Preparing monthly reports on social media marketing efforts.- Suggesting recommendations to adjust the social media marketing strategy for optimal results.- Staying up to date on best practices and emerging trends in social media.- Performing other duties when needed.

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