A retail marketing manager typically has a wide range of responsibilities, which can include:• Developing marketing plans that set goals for increasing revenue, market share, and brand awareness• Developing pricing strategies for products based on competitors’ prices, customers’ willingness to pay, and company cost structures• Identifying new business opportunities by researching new technologies, markets, and competitors• Conducting market research to identify potential opportunities for growth in existing markets or new markets• Designing advertising campaigns that create brand awareness, generate leads, and promote sales• Creating an effective store environment that will attract customers with visual appeal, comfort, and convenience• Meeting with store managers to discuss performance metrics and identify problem areas• Analyzing data to identify opportunities for increasing store traffic and sales• Developing and implementing marketing strategies to promote products or services in retail stores.

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